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Showing posts with label display ideas. Show all posts
Showing posts with label display ideas. Show all posts

Sunday, March 18, 2012

Do You Pinterest?


Have you checked out Pinterest?  Do you wonder what it is? 
Pinterest is a fun website where you can gather ideas you like.  And, you'll like way more than you ever thought you would.  You can see what others are pinning to their boards. 
Oh yeah, boards...you can catagorize your ideas...like pinning them on bulletin boards. 
Go by and check it out.  You can find me...Crystal Martin...along with many other of your friends.

Tuesday, September 13, 2011

More Display Ideas

Last time we discussed tables, so I thought this time around we'd talk about walls and hanging display ideas.  Seriously, I think I have tried just about everything to make my booth creative, effective, and easy to transport.  I really don't think there is a perfect solution to fit everyone but here are some that might work for you.  Depending on what you sell, you may not need lots of wall space.  For those of you who do, I hope these ideas help. 
Pegboard:  It comes in 4x8 sheets.  I suggest you cut it down to a more managible size.  I had cut mine down to 2x6 panels and framed them with 1x2's for stability.  When I got to shows, I would screw them together through the 1x2's to make the size and shape I needed.  One advantage, they are fairly lightweight, peg hooks are easy to find, and unfolded paper clips will work as well.  It lets customer focus on your product and not through your booth into the next one.  You can make a folding screen out of it without framing it as well.  Simply use a few hinges with some nuts and bolts to secure.  This can make it freestanding and easy to transport as well.
Gridwall:  I finally gave in and bought gridwall after years of craft shows.  It's heavy, which is why I avoided it like the plague...but I finally gave in, and you know what...it's great.  It's weight has been an advantage for me at outdoor shows when the weather hasn't been so nice.  I zip tie mine together...quick and easy.  I have 2x6 panels, but they come in 7 and 8 foot lengths as well.  It can be put together to form shapes, shelves, etc.  I normally completely wall in my booth on 3 sides, clip sheets to the back side of them and have my own little space.  You can get smaller pieces as well.  I've even layed it down on it's side and a table to give a short back wall.  It comes in white, black, and chrome.  Check Craig's List, that's where I got mine and only gave $10/panel.  New can be pricey.
Draping:  You may not need a place to hang items.  In this case fabric draping will work out well.  I've made a pole and drape system for shows out of PVC pipe and fittings and solid color sheets.  A friend of mine did made this system and used organza curtains in gold and burgundy for her jewelry booth.  If you have a tent/canopy frame, you can simply clip your fabric to the frame.  If you don't need to hang your items, consider having larger photos created of some of your items or you creating your art to hang from the draping to catch the customers eye. 
These are just a few ideas to get you thinking...there are as many ways to display your work as there are types of work I'm sure. 

Wednesday, August 31, 2011

Display Ideas and Tips

Craft show season is coming quick and I thought I would share a few helpful ideas for your craft show season...I've been getting quite a few questions recently.  Regardless how large or small your space is many of these tips will help.  Today's topic....TABLES.

*  Cover your tables to the floor.  This creates a clean look and you can hide your boxes, supplies, etc under the tables.   If your covering is a bit short, tape it to the table on the back side so it stays in place.
*  Keep all your table coverings the same color.  Choose a neutral color that will compliment your product.  Solid colors are the best choice, your product will often get lost on a print.
*  If you are doing a demo or standing at your booth, raise your table height.  Add pieces of PVC pipe that will slide over the table legs to lengthen them.  Mine are 14" for a convenient height.  It will ease your back strain...and at the end of the day you'll be thankful.
*  Flat sheets make good table coverings...and are very reasonably priced. 
*  Overlap table coverings if needed to cover your clutter, boxes, etc to reach the floor and cover the ends of the table.
*  If you show all year round you may want to have a couple of color choices to gear towards the season.  I have a pale green I use for Spring events and tan sheets for Fall. I also have black sheets but have found they show dirt (and dry grass) really easy so I don't use them outdoors. 
*  For a really fun look, place strings of lights on the table covering and then add another layer of organza table covering over it.  The organza is a shimmery fabric to start and the lights under it have a great holiday effect. 
*  For adding different levels, place boxes on your table and cover them with another layer of table covering (same color).  Depending on the look you are going for, tuck it under smoothly or bunch some of it up on the table.  I will often use some of the smaller boxes that I brought my product in to add height...normally at the ends of the table with the center clear so that I can handle my transactions easily. 
*  Crates are a great way to add height to your table, use several together to form a taller tower to fill with your product.  You can use them "as is" in their natural color or paint them to match your booth.  Vintage crates are fun to use and add interest.  I can't tell you how many times I could have sold my crates. 
*  Pin a banner to the front of your table with your business name.  Just keep it light weight so it doesn't pull on your covering.
*  A garland, leaves, pennant banner, etc pinned to the front help to decorate for the season, compliment your booth, and product without too being too distracting. 

I hope these are tips and ideas helpful to you.  Next time I'll be bringing you more display ideas.   

Monday, November 9, 2009

Christmas Tree Displays

I've not posted tips for craft shows in a while so here is a short one since craft show season is in full swing.  I know many of us make ornaments, they are a staple of many booths and for good reason...they sell well.  Displaying them can often be difficult though.  A tree gets the most attention but can take up too much space in a booth.  Consider a smaller, narrow tree that can sit on a table or display kinda up at eyesight.  You can use the tree to highlight you ornaments by placing one or two of each kind on the tree and fill small baskets with your ornament stock under the tree. You could also hang extras on hooks next to the tree.  If you have electricity, lights on your tree will always attract customers but that is not always available.

I just recently purchased a vintage looking tinsel tree to display my ornies.  It's not something I was looking for but it just really spoke to me that day.  What I do like about is that the branches are very few and they are really stiff.  Ornaments will be easily seen on the tree, the branches won't sag and it catches the light since it's 'tinsel'.  They had them in several colors but I went with the pale green one.  I think the silver one would have been great also.  For me...not the red tinsel...but it was I catching, the teal blue one was kinda cool too.
Alpine trees are great for displays as well.  They are narrow and spindily and some have the trunk showing, giving room for lots of ornaments to really stand out.  You can get them from 2 foot to 7 foot + yet they only take a small amount of floor space.  They also look great when several of them are grouped together.  Now, like many trees...you can get them pre-lit.


I have always loved the Charlie Brown tree.  How great would this look in a booth display...awesome!  It would also be a great topic of conversation because the memories it would bring back for many customers.  Add a few ornaments, a little blanket and....'ta-da'!
Also consider putting other items in/on your trees.  Dolls, Snowmen and Santas look great tucked into the branches of a tree.  I've also displayed signs and other painted items on my trees as well.  Hey, jewelry would look great on one of the tinsel trees...just saying.

Don't have lots of room?  Attach your tree to the wall.  Push all the branches to the front and ziptie or bungy your tree to the wall display you use.  Don't have walls?  Just do the same thing but with attaching it.

I've spray painted a tree black and used it for Halloween ornies and decorations as well.  A dead tree branch in a bucket is great for this as well. Just put some plaster paris or quick drying cement in a bucket to stablize the branch and weight it down. Spray paint it in your color choice for a cool, eye-catching display. 

Always try to bring your displays off the ground.  Even if using a tall tree, consider setting it on a crate or box.  Customers don't want to bend over to the floor and they oftem miss seeing items that are on the floor.  Remenber, most customers only really see things that are 2ft to 6ft off the floor.


Friday, October 9, 2009

Tagging your work

Today's crafting topic is 'tagging'. It is much more than just the price for your work, it is information that your customer takes with them after their purchase. One way to look at it is to consider it a small business card. You want your customer to be able to contact you in the future for more products from you.


First you need to consider how you keep track of your sales. Do you pull the price tag off your product to keep track? Do you let the tag stay on the item when it sells?

A central checkout system normally pulls the tags off items and pays the vendors from the collected tags. I do this in my own booth to keep track of sales. If you do this, is there more information than just the dollar amount? Do you put a brief description of the item on your tag? This can be very helpful when reviewing tags to see what sold and what was a popular item. A description can also help decrease tag switching of items by shoppers. If you handle your sales this way you really only need an identifying name or mark on your tags since you'll be the one that keeps them in the end.

I do suggest a tag attached to your items that stays with the items after the sale. If you sew, consider having a cloth tag made with your contact information that could be sewn into the item. Your name and phone number or website would be sufficient for this.

A hang tag is a great way to leave your information on items. Consider a folded tag (business card size) with your information on the inside of the tag with a picture or logo on the front. These could be professionally made or you could design them yourself and print them from your own computer. Hang them with a string tag, small safety pin, or tagging gun to your products.

An address label is another way to include your information. These work great for hard surfaces that will be out of sight like on the back of a frame for example. I always place a label on the back of my signs. These are easy to print yourself on the computer.

How much information you include is up to you. If you work from home you may not want to include your address. Always include your name and website info. I include a phone number and email address as well.
Make it easy for your customer to contact you. Include a business card with the sale, but also have your information on your product.

Wednesday, July 22, 2009

Lighting Your Craft Booth

I know not every venue where craft shows are held has electricity available to their vendors. Outdoor shows seldom have the option to acquire electricity. If the venue does offer electricity, plan of having long, heavy duty electrical cords with a 3 prong plug.

Many indoor spaces have electricity available to the vendors; sometimes you may have to pay for it. My thought is…when it’s available; take it…even if you have to pay for it. Being able to light up your booth full of product is always a plus. Larger indoor events will often dim their lights for mood so you must have lighting in your own space. Light draws attention, plain and simple. Having your products lit up is like featuring them front and center. Many venues will put a limit on the amount of wattage you can use; usually 500 watts. I’ve never run over that with my lighting. There are several ways to light up your products and booth.
Ambient lighting: Think of it as mood lighting. It doesn’t really light up your product but it does create interest, theme and mood. Strings of Christmas lights, patio lights, candle light, electric candles, etc are ambient light. Consider hanging strands of lights from a tent framework (without the canopy) for soft lighting.
Spot lighting: This type focuses on a certain area. Those little clamp-on light fixtures are great for this. Swing arm lamps work well for this also. You can aim your light to focus on certain areas of your booth.
Track lighting: This is another way to get light where you want it. There are the type of tracks that have several (normally three) fixed lights that swivel as well as the type that you slide the lighting fixture into the track. The second one will give you several more options for style of lighting fixtures available. I really like the track lighting with the flexible arm; it lets you aim the light where ever you want it to go. These can be zip-tied to your tent framework (without the canopy), poles, etc. to get it over-head.
Flood lighting: These really light up your space but beware of the heat they produce. They also will use up your wattage allowance quickly.
Floor Lamps: I’ve seen vendors use floor lamps with several directional lighting fixtures on them at the front corners of their space, tables, etc. to light up displays of jewelry and such. These work well if you can’t get your lighting up high.
Light Bulbs: There are many types to choose from. Be aware that some lighting fixtures can only accept certain types of bulbs so check before purchasing. Screw in type bulbs are the most common – regular incandescent bulbs and those curly florescent ones. Personally, I stay away from regular florescent tube lighting…the colors of your product will not always look right. Quartz (halagen) lighting is very bright but gets hot, flood lights get hot as well. If you use this type of lighting just be sure it’s not next to anything made of fabric. What ever type you choose, just be sure to have a few spares with you incase you need to replace one.

What ever lighting you use in your booth, be aware of how it affects your customers. Don’t set up your lighting so that it points into customers’ faces or the aisles. Glaring light is distracting to customers. You don’t want to squint or have spots in their eyes…they can’t see your product that way. If possible place lights at the front of your space and point it to the sides or back…that’s where your product is anyway more than likely.

Monday, July 6, 2009

This week's topic...Publicity

Yes, this goes hand in hand with signage, but I wanted to cover a few other options as well.

· Business Cards: Every item that is sold at your booth should have your name, business name (if you use one), and contact information on it. The simplest way to do this is with a business card. Be sure to place one in every purchase. Have them available in your booth for customers to pick up also. You can order business cards easily at local office supply stores and printers or you can order them on line. They don’t have to be expensive; in fact, there are several on-line websites that offer them for free in smaller amounts (+/-250) and all you have to pay is shipping. Vista Print is the one I use and have been very pleased. If you ‘google’ “free business cards” you’ll find many websites to choose from. Every website has hundreds of designs to choose from. One company even has a smaller card they call ‘moo’ cards. These would even make good tags.
· Postcards: These are great if you are doing several events. You can list your schedule of where customers can find you and your products. Mail them to your customers if you have a mailing list. I’m always excited when I get one in the mail for a craft show. It goes right on the fridge so I don’t forget. Hand them out at shows also to pick up new customers. Just be sure to include all your contact information on them as well. These work great for sales, promotions, open houses, parties, etc.
· Flyers: Often with the same information as a postcard. I normally have a list of where customers can find me next. You may want to add a coupon to the flyer on a future purchase. This will also help see how well they work.
· Magnets: Yup, you can have your business card made into a magnet. Maybe you want to create a cute little promo item with your contact information to hand out to customers. People keep these things.
· Pens and Pencils: How many times have you gotten a pen with business information imprinted on it? I think I have 3 in my purse right now. One of them is mine. These are great, inexpensive gift items to hand out to your customers as a thank you. Leave one at the doctors’ office, supermarket, etc when you fill our forms and checks. Google sites to have them printed, there are many to choose from.
· Calendars: Another great item to print your contact information on. Customers will see it all year.
· Vehicle Signage: Today, it is so much easier to obtain vinyl lettering for your vehicle windows than ever before. Home based businesses with websites make it quick and convenient to order on the web. Etsy and EBay have many to choose from. It is easily applied and removable. Another option is magnets that stick to the door. Again, these are available at sign/printing shops and on the web. These may be a better option for you since you can pull them off at a moments notice. Painted signage can also be applied by a professional. Which ever method you choose to use, keep the information short and simple: Name, phone, website, a very brief description if needed, and your logo is you use one.
· Websites: Basically there are two different types; one that provides information only and the other that offers products for sale. If you are creating items to sell then the second one is yours. You may want to consider Etsy, Artfire, Crobbies, ShopHandmade, etc. to get started. There are many of these selling sites where you can list your items for sale. You set up your own little site within their site. They are easy to operate and inexpensive. All have links to contact you directly. Customers can purchase 24 hours a day and an email will come to you with the sale inform. You may also want to have your own website. One can be built for you or you may opt to build it yourself. The second is much less expensive and you can change your photos and information yourself or have someone do it for you.
· Blogs: These are kinda mini sites if you choose them to be. Most of them are personal journals of some sort. Most creative people I know use them to promote themselves, get their items on the web and direct customers to their selling sites. It’s a great way to keep your friends and customers updated on the latest project or event in your life. I love blogs. You can visit mine at http://TwiddlebugzDesignz.Blogspot.com. Blogspot, Blogger, Typepad and Wordpress are all very popular places to create your blog.
· Twitter: It’s all the rage at the moment. It’s basically a few short blog. Just a sentence or two. (Updated my blog. www.TwiddlebugzDesignz.com for example). You can follow someone on Twitter just like you can on a blog. It can be a great way to stay in contact with your customers. You can access Twitter via you computer and cell phone (if you have internet on it).
· Facebook: This is another way to share your new products, activities, photos and events as well as your personal life. Many businesses are now using it to help promote themselves. You can even create a fan page. You can also have separate accounts for your personal and business activities.
· Word of Mouth: This is almost always the best way to advertise because most of it will come from your customers. A third party talking about your product, service, and you can be far more influential than if you tried to do it yourself.
· Free Product: This is another way to promote yourself and your product. A simple little gift item with each sale, of course with your contact information, is a wonderful way to get your name out. I’ve used a mint matchbook for the last couple of years. I put them in each purchase and also place a small basket of them in my booth for potential customers to take. It has started many conversations and made sales as well.
· Raffle Item: If you want to build your mailing list you may want to offer a raffle drawing for a larger item of yours. Just be sure to keep that item separate from your sale items. Maybe place it behind your check out area. Print out a sheet that can be cut up into separate tickets that customers can write down their information. Be sure to get their phone and email information as well as a mailing address to you can reach the winner and build both your mailing list and your email list.
· Evite: If you have an email list of your customer base consider using Evite. It’s a basically a postcard you email to your customers to notify them of your shows, partys, open houses, events. etc.
· Email Blast: Send your family, friends, and customers a quick update if you have something going on they might want to attend. Just be careful not to SPAM your customers. You want them to be curious and excited to get email from you.


Ideas for publicity are almost endless. If you have more ideas, post them in the comment area if you'd like to share.

Monday, June 29, 2009

Today's topic...Signage

You got your booth up and your display is looking good now let everyone know who you are and what your products are. Signage is an important part of your booth that is often overlooked. Whether you sell jewelry, food products, or knitted item you should have some signage. You don’t have to go overboard and plaster your display with it but do let customers know who you are. They may want to contact you after the event for information, products, etc. Signage and publicity go hand in hand but I am planning on breaking them up into 2 parts.

· First thing I must say, make your signs look good. Make them on the computer, have them made professionally, look to scrapbook techniques, paint them if you have that talent, etc. I don’t personally recommend hand written signs that are done in haste with a Sharpie. Take the time to make them look fabulous. Remember, they represent and speak for you!
· A banner of sorts is wonderful to have in your booth. Sign shops can make a professional one for you if you choose. But if your product is handmade you may want to consider making one yourself. With all the craft technology there is today why not. Look to scrapbook stores and supplies for ideas. Pennants are really popular currently. Die cut machines make everything neat and crisp looking. Machines like the Cricut will cut paper, fabric and vinyl…all of these will make a great banner or sign. Signs and banners can also be ordered through many of the vinyl wording websites.
· Maybe just a small sign is all you want in your booth. One that can be attached to the wall or table front with safety pins or tape.
· Another option is to place your information in a picture frame. It can be set anywhere in your booth or at your checkout table.
· Your computer is a great resource to create a sign of many sorts with the various publishing programs available.
· If your product has rare, complicated or interesting processes include a sign of sorts that has photos of you working on your product and how the process works. Wool felting, ceramics, metalwork, etc come to mind for me.
· Sale signs are great attention getters. Make them a bright color is you wish to really draw attention. As with almost all signage…don’t just scribble something quick and hang it up. Think it out ahead of time; make them look neat and professional. Have them ready and use when needed. These could include a percentage off, buy one-get one, free gift with purchase, etc. or just a simple ‘SALE’ may be enough for you.
· Office supply and display fixture stores have a variety of items to hold signage including metal frames that stand above a product, acrylic holders that stand or hang, floor and wall mounted fixtures as well. Go explore them, you may find something that really fits your needs.
· Consider laminating smaller signs so they can be used repeatedly without wear and tear on them.
· If you are placed in an aisle format (or any layout) you might consider have a sign that sticks out into the aisle so folks can see it before they get to you. Just remember to place this high enough so no one hits their head on it. PVC pipe and joints could be used to create a pole that can be attached to your side wall with tape or zip ties, etc. Your sign could be made of fabric, wood, plastic, vinyl, etc. and hang from the pipe with rings or slide over it. Wood could also be easily used.
· Price tags: Make them easy to read for your customers. WRITE CLEARLY! That is so important. Don’t confuse customers with trying to figure out if it’s $15 or $5 ‘cuz the dollar sign is confusing or loosely written. If you pull your tags at the sale counter, you may wish to place a description on them so you can tell what they were later. If you leave them on consider making them on the computer and include your contact information. But again, make them legible whether they are small or large.
· It’s okay to put a sign in your booth stating that no photos or sketching is allowed. You work hard on your product. I often will make them on the computer so they can be folded and stand on their own. Sometimes I tape them to a wall or basket. Don’t get obnoxious in your wording or actions. There will still always be someone that wants to take a photo so they can recreate an item. Simply be polite and ask them not to take photos, if they continue you have the right to ask them to leave your booth…again, politely.
· Payment forms: Let customers know if you accept credit cards. It will boost your sales 9 times out of 10. If you only accept checks and cash, that’s fine. Let them know who to make the check payable to, this way you don’t have to spell it out all day.
· Business cards: You really should have your contact information available. These will be discussed in the publicity segment next week.

Monday, June 22, 2009

Booth Display Ideas...part 2

In last week’s post I went over some ideas for wall options for your booth. Now please remember there are so many more ways to come up with something for walls. Old doors and fence boards are just a couple of more that some to mind at the moment. Today, I would like to concentrate on the horizontal aspect of your booth. This would consist mainly of shelving and tables, etc.

· Tables: Often the most common piece to use as display space. Card tables, folding tables, solid tables, heck even TV trays would consist as a table. Probably the most intelligent thing manufactures did was to take the standard 30”x6ft table and make it fold in half. Now it can fit in a car easily making it much more convenient for everyone. Just the fact that they are now made out of plastic instead of heavy MDF was quite a break through for those of us that lug them around. One of the only things that bother me about the standard width table is being able to reach the wall behind it. Years ago, I purchased some 8foot tables that were only 18” wide. Yes, they are heavy but they work great for displays and customers can still reach the wall behind them also. Check restaurant and office supply warehouses for these tables.

· Table coverings: If I’ve said it once, I’ve said it a thousand times. Make sure your table coverings go all the way to the floor…and for heavens sake, make sure they’re clean and pressed (at least folded neatly so they aren’t wrinkled). It will make your booth look so much better! Under your tables is valuable space to store surplus product for restocking during the day, hide your lunch and personal belongs like jackets and purses. Many things can be used for table coverings including tablecloths, sheets, quilts, chenille bedspreads, fabric by the yard, and more. Get creative and layer them. An organza drape over a sheet may be just the look your booth needs to enhance your product. If your table covering is a bit short, push it to the front so it goes to the floor and tape it to the table. Double up if needed. No one wants to see your boxes, etc. peeking out from under the table. Recently, I’ve seen some made of stretchy polyester fabrics that are made to fit the table, with a pocket for the table leg to hook into. A very clean and modern look. What ever you choose to cover your table with, make sure it suits your style of product.

· Adding Height: Maybe you are demonstrating at your booth. Bending over all day can be a painful experience. If you have a single type product to feature you may wish your table was taller also. Well it can be done very easily. PVC pipe can be used to raise your table by making the legs longer. Most folding tables have a cross bar or the legs bend. By cutting 4 pieces of PVC pipe to slide over the legs you can make the table taller. Measure the length of the leg from the cross bar or bending point to the floor and add the extra length you need to this, cut, insert the table legs and ‘ta-da’, a taller table. This is especially nice when using your table as a check out area. Again the leaning over all day can be very uncomfortable. At the end of the event, it’s easy to tear down too.

· Raise Your Product: To make your display more appealing, raise your product off the table. A flat display is very boring. Think lifts and levels to vary the height of your display. There are probably a million things you could use to do this, but make it easy for yourself. A couple of the boxes you packed your product in could be covered with another piece of fabric or matching table covering making a higher place to display some of your product. Cans, crates, books, boxes, acrylic risers, bricks, etc. can all be used to raise your product up off the table. Some of them may need to be covered, others don’t. Again, it depends on your display and product.

· Shelving: There are many affordable and portable shelving units that can be purchased. Check your local hardware and/or discount store for these selections. If you choose to make your own, more unique shelving there are several options. Those tall shutter bi-fold doors are great for this. You’ll need 2 pair of them (check thrift stores for them for cost savings). If they aren’t already hinged into pairs you’ll want to do that. Simple pine lumber comes already cut into a 4ft length or longer. This is the width of the shelving unit you’ll be creating. Figure out how many shelves you want and purchase that many pine boards. You’ll also want to cut out a slat (maybe 2) on one shutter only in each set. Slide your boards through the slats and connect the shutter pairs. Make sure the solid shutter is on the back side of the shelving unit, giving the whole thing stability. Simply take apart when the event is over and it stores flat. Another easy shelving display is made with an old wood ladder (or two). Slide pine boards through a single ladder for a small display or use longer boards and connect two ladders together for a wider display. Both of these also let you display clear to the floor. Since my product is country/primitive I’ve also used old wood ironing boards to display stuff on also. If you use peg board or grid wall you can hang boards on hooks for shelving. I’ve also done the same thing with smaller crates (fruit crates, soda crates, etc) and doubled my shelf space.

· Other display items: Get creative. Hunt your local thrift store, your attic, basement or garage for items to use as display for your product. Old suitcases are awesome for this. Stack them for height, stagger the edges for more places to put stuff, open them for display lots of the same item. Baskets are good for displaying smaller items like ornaments, etc. Putting baskets filled with ornaments under a tree trimmed with ornaments is a wonderful way to display multiple of each one. Christmas trees can be used for more than just the holiday. Hang larger items like signs, dolls, etc in them for a focal point in your booth. Spray paint one black for Halloween. Old school chairs and desks make interesting displays for teacher related items. Place a chair on the table to add height and display up. Maybe an old wheel barrow filled with garden related items will catch a customer’s eye or what about a garden arch. If you have a canopy, hang a couple of lighter items from the framework. Unusual items make good displays that draw attention. A bucket or smaller trash can filled with beans (sand, etc) are good for displaying items on stakes, sticks, etc. If you have lots of Christmas stockings, why not try a false fireplace or a pole with lots of hooks on them. Even a chain or clothesline with clothespins will create a neat way to hang aprons, stockings, etc. Don’t forget smaller hutches or solid shelving units too. They are sturdy and easy to use as long as you have room to transport them. If you have lots of baby related items a crib would make an attention getting display.

Check back next Monday for more ideas.

Wednesday, June 17, 2009

Some booth display ideas...Part 1

There are many ways you can set up your craft booth at shows. One of my first suggestions is to attend a couple of shows to see what others are doing. Look beyond the products to see how and what other crafters are doing for their displays. You’ll want to create a booth that works for you. In part 1, canopies and wall are discussed. Here are some ideas you may want to consider.


Canopy: If you are outside, you'll really want to have a canopy to protect you and your products from the weather. The sun will really get to you by the end of the day without shade...even consider one of the umbrellas from a patio set. You don't want you or your products to melt. It will also help protect you from rain (that's a bad word). I suggest a canopy that has straight legs instead of the ones that angle outward. Sam's Club and Costco both sell an EZup style with sides includes for just under $200. Wal-Mart now also has one with straight legs in their sporting goods dept for much less.


Walls: Basically; there are 2 types of walls, one that is just a visual barrier and one that is used to display product. Most crafters will need a wall of some sort to hang their merchandise from. More importantly, it lets customers concentrate on your product instead of looking through your booth into your neighbors. There are many ways to create walls for your booth and I think I have tried just about everything over the years.
· If you are not hanging product on your wall you can create a simple ‘pole and drape’ style wall with PVC pipe and drapes or sheets. Think of it like Tinker toys, you simply connect pieces of pipe together with joints to make a large upside down ‘U’ and add feet to the bottom so it will stand.
· Sheets, fabric, quilts, drapes, etc can be pinned or clipped to the framework of a canopy to create a ‘wall’.
· Large room divider screens can be used as a visual barrier also.
· Pegboard with 1x2’s framed on the edges for stability work great if you need to hang lots of items. I used this system for years. I recommend cutting the pegboard down to a manageable size for you to carry. Mine were 2’x6’ and I screwed the pieces together from the back side through the 1x2 framework.
· Chicken wire on a wood framework also is another great wall. I still recommend backing it with fabric so you can’t see thru it. You can hinge the frames together so it’s free standing. You can hang items using paperclips that have been opened.
· Shutters hinged together make some great walls too. Paperclips, pegboard hooks, and drapery hangers can all be used to hang items from them.
· Lattice panels are another way to display products. I suggest framing the edges and cutting it down to a manage size also. Hinge the panels to create freestanding displays or tie it to the canopy frame for support.
· Gridwall: This is the system I am currently using. I tried not to use this for years. First of all, it’s kinda pricey. Second, it didn’t really lend itself to the country/primitive theme of my product. I will admit though, it’s very versatile and can be configured in many ways. I use zip ties to put mine together, it’s fast to put up and easy to take down. You can use tarps, fabric, sheets, etc. clipped to the back to create a visual barrier. Another benefit, it’s heavy…it has saved my booth from the wind a few times when others were destroyed. I secure it to the framework of my canopy to help weight it down. It will last you forever. I purchased all my gridwall through Craig’s List and saved a ton of money. Gridwall and hooks can be purchased at store display companies and on line.

I hope this information has been useful to you. Watch for part 2 next week. ;o)

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